By DAN KARELL
In honor of their 40th anniversary, the San Jose Earthquakes have unveiled a new logo and uniforms for the 2014 Major League Soccer season.
In a presentation in downtown San Jose on Thursday, the Earthquakes displayed their new logo and jerseys for the upcoming season, featuring a classic looking shield crest with the words “Quakes” and “San Jose 1974.” The Earthquakes home jersey this year is an all-blue kit while the road uniform will be a red jersey, paying homage to the Earthquakes’ jerseys from the North American Soccer League days.
“Tonight we celebrated a momentous occasion for Earthquakes soccer here in San Jose by reunifying the club’s 40 years of history with the unveiling a new crest and club pillars,” Earthquakes president Dave Kaval wrote on the Earthquakes’ website. “We have been working toward this event for the past two years and we feel that we have established an identity that truly represents what we are all about – a club built on blue-collar work ethic and a full commitment to giving back to the community that it represents.
“From the start, this project was not about designing a logo, but rather a full examination of who we are. We spent over a year talking with fans, former players and community members and asking them what the Earthquakes meant to them. Through these conversations and a thorough review of the club’s history on and off the pitch starting in 1974, we identified three pillars that will serve as the foundation of this club moving forward. Unity. Devotion. Heritage.”
The new-look Earthquakes uniforms will also have the saying “never say die” printed in the collar as well as two stars above the crest to represent the MLS Cup titles the club won in 2001 and 2003.
What do you think of the logo and uniforms? Like them? Think that the uniform is a little bland? What changes would you have made to the crest and uniform?
Share your thoughts below.